Atlanta, GA- – -Krystal is celebrating the new school year with an exciting giveaway for 1,000 very lucky Hamilton County school children.  Krystal’s ‘Pack to School’ promotion will provide 1,000 high quality backpacks to Hamilton County school children on Tuesday, August 6, 2013.  The Krystal Cruiser will be parked at Hamilton Place from 10 a.m. until 7 p.m. as the winners and their parents pick up their packs.


Each high quality back pack will come with a bookmark coupon for a free Krystal Corn Pup, a copy of Tennessee Valley Parents magazine and a Hamilton Place coupon book.


“We want to show our support for the Chattanooga community as the new school year begins,” said Tom Peterson, Chief Marketing Officer.  “Providing backpacks to Hamilton County school children is a fun way to show our support and create excitement for the new school year.”


Peterson noted that the backpack giveaway is enjoying additional support from partnerships with the Hamilton County Department of Education, Hamilton Place Mall and the Chattanooga Times Free Press.


“The ‘Pack to School’ drawing is such a fun way to mark the beginning of the new school year,” said Catharine Wells, Marketing Director of Hamilton Place Mall.  “Our coupon books are full of great values. ‘Pack to School’ turns back to school shopping from an annual chore into a fun day for both parents and children.”


“We are happy to promote ‘Pack to School’ because it helps many of our parents and children get ready for the new school year, “said Superintendent Rick Smith of the Hamilton County Department of Education.  “And, we think everyone will enjoy the special coupon bookmarks Krystal is providing to every student, teacher and faculty member in Hamilton County.”


“We hope parents will enjoy the latest copy of Tennessee Valley Parents that we’re putting in every backpack,” said Mark Jones, target publisher of the magazine. “There are lots of back-to-school tips, including information about the latest fashion trends, which as any parent who has received an eye-roll from his or her child over a fashion selection will tell you is very important.”

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