Krystal To "Blitz" Social Media Sites With Free Blitz Energy Drink Offer
Posted on August 6, 2009
Krystal engages guests on Facebook, Twitter, Flickr and You Tube as it gives away free coupons for its new branded energy drink, the Krystal Blitz
CHATTANOOGA, Tenn. - Energy drink fans looking to get their hands on an icy cold, refreshing Krystal Blitz are in luck as The Krystal Company announced today it is rolling out a free online offer for its new branded energy drink beginning this August 10 through August 17. But guests will have to be quick with their computer mouse to get in on the action.
The weeklong social media campaign will require guests to stay tuned to Krystal’s Facebook, Twitter, Flickr and YouTube pages to discover specific web addresses that contain the required coupon. Each web page containing the free Krystal Blitz offer will remain live only temporarily, and once the page disappears, guests will have to stay tuned for the web address to the next coupon posted. Guests will be able to share the coupon’s web page directly with their friends by posting the most current link to their Facebook wall or via Twitter.
Each printable coupon will be valid for a free 20-ounce Krystal Blitz, served either “On The Rocks” or “Frozen” ($1.99 and $2.49, respectively), and can be used immediately that day and up through the end of the next day.
“We’re excited to once again engage our very active online audience with a fun Krystal Blitz campaign that allows guests to enjoy our new, great-tasting and uplifting energy drink for free,” said Brad Wahl, vice president of marketing, The Krystal Company. “This is just one of the many ways we’re showing appreciation to all of our loyal Krystal Lovers online.”
Sources for clues to the web address of the most current offer will vary throughout the day and week, thus guests must be active on all of Krystal’s social media sites to receive the most opportunities for a free Blitz coupon. For example, Krystal may first tell its Facebook friends to visit Krystal’s Twitter account, @Krystalist, to discover a link to a Flickr photo that shows the unique web address for the most current Blitz coupon.
The quick service industry’s first ever branded energy drink, the Krystal Blitz is available now in Krystal restaurants systemwide. Served in a full, 20-ounce cup, the Krystal Blitz is available “On the Rocks” for a suggested price of $1.99 and “Frozen” for $2.49, with both options featuring a great-tasting Lemon Berry flavor. The Krystal Blitz is made with premium Monin® syrups and formulated with a special blend of natural ingredients and enhancements, including Taurine, Guarana, Green Tea Extract and caffeine.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 384 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
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Media Contact:
Brian Cooley
Wicked PR
404.589.9888
cell: 404.316.7482
brian [at] wicked-pr.com
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Krystal engages guests on Facebook, Twitter, Flickr and You Tube as it gives away free coupons for its new branded energy drink, the Krystal Blitz
CHATTANOOGA, Tenn. - Energy drink fans looking to get their hands on an icy cold, refreshing Krystal Blitz are in luck as The Krystal Company announced today it is rolling out a free online offer for its new branded energy drink beginning this August 10 through August 17. But guests will have to be quick with their computer mouse to get in on the action.
The weeklong social media campaign will require guests to stay tuned to Krystal’s Facebook, Twitter, Flickr and YouTube pages to discover specific web addresses that contain the required coupon. Each web page containing the free Krystal Blitz offer will remain live only temporarily, and once the page disappears, guests will have to stay tuned for the web address to the next coupon posted. Guests will be able to share the coupon’s web page directly with their friends by posting the most current link to their Facebook wall or via Twitter.
Each printable coupon will be valid for a free 20-ounce Krystal Blitz, served either “On The Rocks” or “Frozen” ($1.99 and $2.49, respectively), and can be used immediately that day and up through the end of the next day.
“We’re excited to once again engage our very active online audience with a fun Krystal Blitz campaign that allows guests to enjoy our new, great-tasting and uplifting energy drink for free,” said Brad Wahl, vice president of marketing, The Krystal Company. “This is just one of the many ways we’re showing appreciation to all of our loyal Krystal Lovers online.”
Sources for clues to the web address of the most current offer will vary throughout the day and week, thus guests must be active on all of Krystal’s social media sites to receive the most opportunities for a free Blitz coupon. For example, Krystal may first tell its Facebook friends to visit Krystal’s Twitter account, @Krystalist, to discover a link to a Flickr photo that shows the unique web address for the most current Blitz coupon.
The quick service industry’s first ever branded energy drink, the Krystal Blitz is available now in Krystal restaurants systemwide. Served in a full, 20-ounce cup, the Krystal Blitz is available “On the Rocks” for a suggested price of $1.99 and “Frozen” for $2.49, with both options featuring a great-tasting Lemon Berry flavor. The Krystal Blitz is made with premium Monin® syrups and formulated with a special blend of natural ingredients and enhancements, including Taurine, Guarana, Green Tea Extract and caffeine.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 384 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
###
Media Contact:
Brian Cooley
Wicked PR
404.589.9888
cell: 404.316.7482
brian [at] wicked-pr.com
