Milton Krystal Makeover Complete. Set To Reopen On January 21, 2010
Posted on January 21, 2010
Brand New Krystal at 6663 Caroline St. Replaces the Former, Smaller Krystal Restaurant
CHATTANOOGA, Tenn. – The Krystal Company announced today that the Krystal restaurant located at 6663 Caroline St. (Hwy 90), which first opened in 1996 and formerly featured dual drive-thrus only, will reopen on Jan. 21 as a brand new, full-service Krystal restaurant. Guests and long-time regulars of the Krystal Kwik Drive-Thru in Milton, Fla. will now be able to enjoy Krystal’s famous little, square burgers and big taste menu items inside a new sleek and modern Krystal restaurant featuring free Wi-Fi Internet access and a spacious 26-seat dining area.
“For more than 12 years, Milton has been home to some of the most loyal Krystal customers and they deserve the very best dining and drive-thru experience we can provide,” said Krystal Franchisee, Robyn Baker. “With the newly built full-service restaurant on Caroline St. featuring Krystal’s most up-to-date design both inside and out, this is exactly what these Krystal Lovers will have for years to come.”
The menu will contain the fast food icon’s full line-up of signature products that are distinctive in size and shape, served fresh and hot off the grill. Among these popular items includes: the famous Krystal Hamburger, Krystal Chik, Krystal Pup and Breakfast Scramblers. Also available are Krystal’s innovative beverage items that complement any Krystal meal. The newest menu addition is The Krystal Blitz, the industry’s first branded energy drink that comes made-to-order “Frozen” or “On The Rocks” in a refreshing Lemon Berry flavor. Krystal’s new line of MilkQuakes, real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s frozen slush drink made from pure-cane sugar and fruit flavorings, are just two more exciting drink options guests can enjoy year round at the Milton Krystal.
The new restaurant will feature a refreshing, efficient design that pays homage to the traditional Krystal look while showcasing the company’s modern, new image. The interior spaces are bright and shiny, harking back to Krystal’s heritage with white tile, chrome, shiny stainless steel and very clean, contemporary appearances.
The full-service Krystal will employ between 20 and 30, compared to just the 12 employees needed to operate the former Krystal Kwik restaurant.
The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal brand – and the great food, service, value and setting that it represents – has taken a prominent place in the South’s cultural landscape. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 385 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit the Krystal website.
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
Brand New Krystal at 6663 Caroline St. Replaces the Former, Smaller Krystal Restaurant
CHATTANOOGA, Tenn. – The Krystal Company announced today that the Krystal restaurant located at 6663 Caroline St. (Hwy 90), which first opened in 1996 and formerly featured dual drive-thrus only, will reopen on Jan. 21 as a brand new, full-service Krystal restaurant. Guests and long-time regulars of the Krystal Kwik Drive-Thru in Milton, Fla. will now be able to enjoy Krystal’s famous little, square burgers and big taste menu items inside a new sleek and modern Krystal restaurant featuring free Wi-Fi Internet access and a spacious 26-seat dining area.
“For more than 12 years, Milton has been home to some of the most loyal Krystal customers and they deserve the very best dining and drive-thru experience we can provide,” said Krystal Franchisee, Robyn Baker. “With the newly built full-service restaurant on Caroline St. featuring Krystal’s most up-to-date design both inside and out, this is exactly what these Krystal Lovers will have for years to come.”
The menu will contain the fast food icon’s full line-up of signature products that are distinctive in size and shape, served fresh and hot off the grill. Among these popular items includes: the famous Krystal Hamburger, Krystal Chik, Krystal Pup and Breakfast Scramblers. Also available are Krystal’s innovative beverage items that complement any Krystal meal. The newest menu addition is The Krystal Blitz, the industry’s first branded energy drink that comes made-to-order “Frozen” or “On The Rocks” in a refreshing Lemon Berry flavor. Krystal’s new line of MilkQuakes, real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s frozen slush drink made from pure-cane sugar and fruit flavorings, are just two more exciting drink options guests can enjoy year round at the Milton Krystal.
The new restaurant will feature a refreshing, efficient design that pays homage to the traditional Krystal look while showcasing the company’s modern, new image. The interior spaces are bright and shiny, harking back to Krystal’s heritage with white tile, chrome, shiny stainless steel and very clean, contemporary appearances.
The full-service Krystal will employ between 20 and 30, compared to just the 12 employees needed to operate the former Krystal Kwik restaurant.
The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal brand – and the great food, service, value and setting that it represents – has taken a prominent place in the South’s cultural landscape. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 385 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit the Krystal website.
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
