Krystal to Open New Restaurant in Augusta, Ga. on July 27
Posted on July 23, 2009
New Krystal located at 1555 Walton Way Features Modern Design and Exciting New Menu Choices
CHATTANOOGA, Tenn. – The Krystal Company announced today that it will open a brand new, company-owned Krystal restaurant in Augusta, Ga. on Monday, July 27. Located at 1555 Walton Way, the restaurant officially opens its doors at 6:00 a.m. and will feature the company’s new sleek, stylish interior and modern design in addition to advanced drive-thru ordering technology, credit card and debit payment options, free Wi-Fi Internet access and Krystal’s exciting, new menu choices.
“As an innovator in the quick service restaurant industry for more than 76 years, Krystal is excited to offer Augusta residents the very best in quality, value and hospitality and looks forward to better serving its guests for many years to come in the new restaurant,” said Fred Exum, chief executive officer, The Krystal Company. “We apologize for our brief absence at this location but invite guests to come experience the new restaurant and enjoy our entire line up of great-tasting menu items for breakfast, lunch, dinner and snack time.”
The state-of-the-art Krystal in Augusta will showcase the fast food icon’s signature product offerings that are distinctive in size and shape, served fresh, hot off the grill and perfect for anytime of the day. Among these popular items includes the Famous Krystal, steamed with fresh onions and topped with mustard and a pickle; the Krystal Chik, made with 100% whole breast chicken filet and served on the famous small, square bun; the Krystal Pup, a Krystal-sized hot dog served with or without chili; and Breakfast Scramblers, a line-up of traditional plate breakfasts stacked smartly in a bowl and conveniently enjoyed scrambled up or layer by layer.
The restaurant will also offer a number of innovative beverage items that are a perfect complement to any Krystal meal. The newest menu addition is The Krystal Blitz, a great-tasting energy drink that comes made-to-order “Frozen” or “On The Rocks” in a refreshing Lemon Berry flavor. Krystal’s new line of MilkQuakes, real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s new frozen slush drink made from pure-cane sugar and fruit flavorings, are just two more exciting new drink options guests can enjoy year round at the Augusta Krystal.
Guests dining in at the new Krystal will enjoy a refreshing, efficient design that pays tribute to the traditional Krystal look while showcasing the company’s modern, new image. The interior spaces are bright and shiny, harking back to Krystal’s heritage with white tile, chrome, shiny stainless steel, and very clean, contemporary appearances. Additional design elements will include in-store digital menu boards that display animated food photography and meal options that change by day part along with a number of exterior updates as well.
The new restaurant in Augusta is the latest move in the company’s plans to grow its business through the development of company-owned stores, both in heritage markets and in new markets across the South. Krystal is scheduled to open a total of 20 new company-owned restaurants by 2009, adding more than 800 jobs in local markets in at least 11 states.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 384 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
Media Contact:
Brian Cooley
Wicked PR
404.589.9888
cell: 404.316.7482
brian [at] wicked-pr.com
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New Krystal located at 1555 Walton Way Features Modern Design and Exciting New Menu Choices
CHATTANOOGA, Tenn. – The Krystal Company announced today that it will open a brand new, company-owned Krystal restaurant in Augusta, Ga. on Monday, July 27. Located at 1555 Walton Way, the restaurant officially opens its doors at 6:00 a.m. and will feature the company’s new sleek, stylish interior and modern design in addition to advanced drive-thru ordering technology, credit card and debit payment options, free Wi-Fi Internet access and Krystal’s exciting, new menu choices.
“As an innovator in the quick service restaurant industry for more than 76 years, Krystal is excited to offer Augusta residents the very best in quality, value and hospitality and looks forward to better serving its guests for many years to come in the new restaurant,” said Fred Exum, chief executive officer, The Krystal Company. “We apologize for our brief absence at this location but invite guests to come experience the new restaurant and enjoy our entire line up of great-tasting menu items for breakfast, lunch, dinner and snack time.”
The state-of-the-art Krystal in Augusta will showcase the fast food icon’s signature product offerings that are distinctive in size and shape, served fresh, hot off the grill and perfect for anytime of the day. Among these popular items includes the Famous Krystal, steamed with fresh onions and topped with mustard and a pickle; the Krystal Chik, made with 100% whole breast chicken filet and served on the famous small, square bun; the Krystal Pup, a Krystal-sized hot dog served with or without chili; and Breakfast Scramblers, a line-up of traditional plate breakfasts stacked smartly in a bowl and conveniently enjoyed scrambled up or layer by layer.
The restaurant will also offer a number of innovative beverage items that are a perfect complement to any Krystal meal. The newest menu addition is The Krystal Blitz, a great-tasting energy drink that comes made-to-order “Frozen” or “On The Rocks” in a refreshing Lemon Berry flavor. Krystal’s new line of MilkQuakes, real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s new frozen slush drink made from pure-cane sugar and fruit flavorings, are just two more exciting new drink options guests can enjoy year round at the Augusta Krystal.
Guests dining in at the new Krystal will enjoy a refreshing, efficient design that pays tribute to the traditional Krystal look while showcasing the company’s modern, new image. The interior spaces are bright and shiny, harking back to Krystal’s heritage with white tile, chrome, shiny stainless steel, and very clean, contemporary appearances. Additional design elements will include in-store digital menu boards that display animated food photography and meal options that change by day part along with a number of exterior updates as well.
The new restaurant in Augusta is the latest move in the company’s plans to grow its business through the development of company-owned stores, both in heritage markets and in new markets across the South. Krystal is scheduled to open a total of 20 new company-owned restaurants by 2009, adding more than 800 jobs in local markets in at least 11 states.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 384 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
Media Contact:
Brian Cooley
Wicked PR
404.589.9888
cell: 404.316.7482
brian [at] wicked-pr.com
