Krystal to Open First Restaurant in Sylacauga, Ala. on Mar. 16
Posted on March 11, 2009
CHATTANOOGA, Tenn. – Sylacauga, Ala. residents will no longer have to go far to satisfy their Krystal cravings. Announced today, The Krystal Company will open its first Krystal restaurant in Sylacauga on Monday, Mar. 16 at 6:30 a.m. Located at 1309 Fort Williams St., the new Krystal location means local residents can now drive just around the corner to enjoy Krystal’s great variety of big taste food you simply can’t get anywhere else, all at an exceptional value.
Joining more than 15 Krystals in the Birmingham metro area, the new state-of-the-art restaurant will feature advanced drive-thru ordering technology, credit card and debit payment options, a sleek, stylish dining area and the company’s complete line-up of signature menu items along with exciting new menu choices. It will also be an official “Krystal HotSpot,” offering free Wi-Fi Internet access to guests seven days a week.
“We are thrilled to offer a convenient location for Sylacauga area residents and also expand our presence in Birmingham—one of Krystal’s largest heritage markets to date,” said Fred Exum, chief executive officer, The Krystal Company. “Along with our signature menu items, the new Krystal will feature all of our exciting new menu options, including our two-handed Big Angus Burgers and new line-up of premium MilkQuakes and Freezes. Whether it’s breakfast, lunch, dinner or snack time, guests can expect a great variety of menu choices served up with great hospitality, all at an unbeatable value.”
The new Krystal in Sylacauga will showcase the fast food icon’s full line-up of signature product offerings that are distinctive in size and shape, served fresh, hot off the grill and perfect for anytime of the day. Among these popular items include the famous Krystal hamburger, served with fresh onions and topped with mustard and a pickle; the Krystal Chik, made with 100% whole breast chicken filet and served on the famous small, square bun; the Krystal Pup, a Krystal-sized hot dog served with or without chili; and Breakfast Scramblers, a line-up of traditional plate breakfasts stacked smartly in a bowl and conveniently enjoyed scrambled up or layer by layer.
The restaurant will also showcase a number of new product offerings that complement Krystal’s core menu items. MilkQuakes, a new line of real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s new frozen slush drink made from pure-cane sugar and fruit flavorings, are just two of the exciting new products guests can enjoy year round at the Sylacauga Krystal.
Guests dining in at the new Krystal will enjoy a refreshing, efficient design that pays tribute to the traditional Krystal look while showcasing the company’s modern, new image. The interior spaces are bright and shiny, harking back to Krystal’s heritage with white tile, chrome, shiny stainless steel, and very clean, contemporary appearances.
Krystal’s expansion into the Birmingham area is the latest move in the company’s plans to grow its business through the development of company-owned stores, both in heritage markets and in new markets across the South. By the end of 2009, a total of 20 new company-owned restaurants will have opened in the past two years, adding more than 800 jobs in local markets in at least 11 states.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 387 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
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Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
One Response to “Krystal to Open First Restaurant in Sylacauga, Ala. on Mar. 16”
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CHATTANOOGA, Tenn. – Sylacauga, Ala. residents will no longer have to go far to satisfy their Krystal cravings. Announced today, The Krystal Company will open its first Krystal restaurant in Sylacauga on Monday, Mar. 16 at 6:30 a.m. Located at 1309 Fort Williams St., the new Krystal location means local residents can now drive just around the corner to enjoy Krystal’s great variety of big taste food you simply can’t get anywhere else, all at an exceptional value.
Joining more than 15 Krystals in the Birmingham metro area, the new state-of-the-art restaurant will feature advanced drive-thru ordering technology, credit card and debit payment options, a sleek, stylish dining area and the company’s complete line-up of signature menu items along with exciting new menu choices. It will also be an official “Krystal HotSpot,” offering free Wi-Fi Internet access to guests seven days a week.
“We are thrilled to offer a convenient location for Sylacauga area residents and also expand our presence in Birmingham—one of Krystal’s largest heritage markets to date,” said Fred Exum, chief executive officer, The Krystal Company. “Along with our signature menu items, the new Krystal will feature all of our exciting new menu options, including our two-handed Big Angus Burgers and new line-up of premium MilkQuakes and Freezes. Whether it’s breakfast, lunch, dinner or snack time, guests can expect a great variety of menu choices served up with great hospitality, all at an unbeatable value.”
The new Krystal in Sylacauga will showcase the fast food icon’s full line-up of signature product offerings that are distinctive in size and shape, served fresh, hot off the grill and perfect for anytime of the day. Among these popular items include the famous Krystal hamburger, served with fresh onions and topped with mustard and a pickle; the Krystal Chik, made with 100% whole breast chicken filet and served on the famous small, square bun; the Krystal Pup, a Krystal-sized hot dog served with or without chili; and Breakfast Scramblers, a line-up of traditional plate breakfasts stacked smartly in a bowl and conveniently enjoyed scrambled up or layer by layer.
The restaurant will also showcase a number of new product offerings that complement Krystal’s core menu items. MilkQuakes, a new line of real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s new frozen slush drink made from pure-cane sugar and fruit flavorings, are just two of the exciting new products guests can enjoy year round at the Sylacauga Krystal.
Guests dining in at the new Krystal will enjoy a refreshing, efficient design that pays tribute to the traditional Krystal look while showcasing the company’s modern, new image. The interior spaces are bright and shiny, harking back to Krystal’s heritage with white tile, chrome, shiny stainless steel, and very clean, contemporary appearances.
Krystal’s expansion into the Birmingham area is the latest move in the company’s plans to grow its business through the development of company-owned stores, both in heritage markets and in new markets across the South. By the end of 2009, a total of 20 new company-owned restaurants will have opened in the past two years, adding more than 800 jobs in local markets in at least 11 states.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 387 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
###
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
That’s so funny. I grew up and lived in Sylacauga for 26 years before graduating college and moving to northwest Alabama to work for the State in ‘08, and I said for years and years that “I wish they’d build a Krystal in Sylacauga.” And now that I’m not there and live 2.5 hours away, there is one! I used to drive to Alexander City a lot just to get a sackful of Krystals and some chili cheese fries. Now there needs to be a Krystal in at least one of these three locations so I can finally enjoy them regularly: Hamilton, Alabama (where I live), Jasper, Alabama, or Russellville, Alabama. Pleeeeeeeease!