Krystal Introduces Fast Food Industry’s First Energy Drink, The Krystal Blitz
Posted on July 17, 2009
Served “Frozen” or “On The Rocks,” The Krystal Blitz Kicks Canned Energy Drinks Where It Counts: In Both Taste and Energy
CHATTANOOGA, Tenn. - Energy drink fans no longer have to settle to get their boost from a flat beverage in a can. With the introduction of The Krystal Company’s new Krystal Blitz energy drink, they can now can get a lift from a great-tasting beverage served icy cold “On the Rocks” or deliciously “Frozen.”
The quick service industry’s first ever branded energy drink, the Krystal Blitz is available now in Krystal restaurants systemwide. Served in a full, 20-ounce cup, the Krystal Blitz is made-to-order either “On the Rocks” or “Frozen,” with both options featuring a thirst-quenching Lemon Berry flavor, making it a cool, refreshing alternative to traditional flat and medicinal-tasting energy drinks.
“The Krystal Blitz is not only the industry’s first energy drink, it is also a new kind of energy drink that is both great-tasting and uplifting, with all the boost and more of traditional energy drinks,” said Brad Wahl, vice president of marketing, The Krystal Company. “With the Lemon Berry flavoring, guests get a true energy drink experience with absolutely no compromise in taste.”
Formulated with a special blend of natural ingredients and enhancements, including Taurine, Guarana, Green Tea Extract and caffeine, the Krystal Blitz packs a powerful punch of energy that is more potent than the average energy drink. The stimulating mixture is combined with Sprite® and premium Monin® flavoring, featuring real, pure cane sugar. The result is a smooth, great-tasting carbonated beverage that is easy to drink and has long-lasting effects – a simply invigorating and refreshing experience that just feels better.
Making it an exceptional value compared to other energy drinks that often sell for close to four dollars, the “On the Rocks” Krystal Blitz is sold for a suggested price of $1.99. The Frozen Krystal Blitz is sold for a suggested price of $2.49.
“The Krystal Blitz is truly more for less. It features more energy, more drink and better quality all at a reasonable price – making it an unbeatable value for energy drink lovers,” noted Wahl.
The Krystal Blitz is just one of the many new Krystal products to be announced this year as part of the company’s introduction of a number of innovative food and beverage menu items for breakfast, lunch, dinner and various snack times. Items already introduced include a variety of original Krystal Freeze® and MilkQuake flavors, the Bar-B-Q Bacon and Cheese Big Angus Burger, the Chili Cheese Big Angus Burger, Sweet Bites, the French Toast Sandwich, Hashbrown CasseRolls and the $5 Value Meal.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 384 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
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Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
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Served “Frozen” or “On The Rocks,” The Krystal Blitz Kicks Canned Energy Drinks Where It Counts: In Both Taste and Energy
CHATTANOOGA, Tenn. - Energy drink fans no longer have to settle to get their boost from a flat beverage in a can. With the introduction of The Krystal Company’s new Krystal Blitz energy drink, they can now can get a lift from a great-tasting beverage served icy cold “On the Rocks” or deliciously “Frozen.”
The quick service industry’s first ever branded energy drink, the Krystal Blitz is available now in Krystal restaurants systemwide. Served in a full, 20-ounce cup, the Krystal Blitz is made-to-order either “On the Rocks” or “Frozen,” with both options featuring a thirst-quenching Lemon Berry flavor, making it a cool, refreshing alternative to traditional flat and medicinal-tasting energy drinks.
“The Krystal Blitz is not only the industry’s first energy drink, it is also a new kind of energy drink that is both great-tasting and uplifting, with all the boost and more of traditional energy drinks,” said Brad Wahl, vice president of marketing, The Krystal Company. “With the Lemon Berry flavoring, guests get a true energy drink experience with absolutely no compromise in taste.”
Formulated with a special blend of natural ingredients and enhancements, including Taurine, Guarana, Green Tea Extract and caffeine, the Krystal Blitz packs a powerful punch of energy that is more potent than the average energy drink. The stimulating mixture is combined with Sprite® and premium Monin® flavoring, featuring real, pure cane sugar. The result is a smooth, great-tasting carbonated beverage that is easy to drink and has long-lasting effects – a simply invigorating and refreshing experience that just feels better.
Making it an exceptional value compared to other energy drinks that often sell for close to four dollars, the “On the Rocks” Krystal Blitz is sold for a suggested price of $1.99. The Frozen Krystal Blitz is sold for a suggested price of $2.49.
“The Krystal Blitz is truly more for less. It features more energy, more drink and better quality all at a reasonable price – making it an unbeatable value for energy drink lovers,” noted Wahl.
The Krystal Blitz is just one of the many new Krystal products to be announced this year as part of the company’s introduction of a number of innovative food and beverage menu items for breakfast, lunch, dinner and various snack times. Items already introduced include a variety of original Krystal Freeze® and MilkQuake flavors, the Bar-B-Q Bacon and Cheese Big Angus Burger, the Chili Cheese Big Angus Burger, Sweet Bites, the French Toast Sandwich, Hashbrown CasseRolls and the $5 Value Meal.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 384 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
###
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
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