Krystal ‘Squares Off’ for Square Meals at UTC: Popular Competition Makes a Comeback, With a Twist!
Atlanta, GA.- - - Krystal headed back to its roots this week, as the iconic Southern Brand hosted a ‘Square off for Square Meals’ Competition at The University of Tennessee, Chattanooga. The competition was held in conjunction with the University’s “I Love UTC Week,” a weeklong event to celebrate students, alumni and friends.
The Square Off for Square Meals competition was created to raise awareness through philanthropy and traditions on UTC’s campus. In preparation for the event, students raised funds and donated canned food to provide “three square meals” to area families.
“I Love UTC Week is all about traditions, and what better way to celebrate tradition in Chattanooga than through a partnership with Krystal,” said Chuck Cantrell, Associate Vice Chancellor of Communications and Marketing at UTC. “The students are eager and excited for the Krystal Square Off, and it’s encouraging to see them collecting donations for the food drive to feed families in need.”
The competition took place in three rounds, beginning with a sorority competition, moving on to fraternities, and ending with a general student body competition. Each round tested the contestants to see who could eat 6 Krystals in the least amount of time.
“The Krystal Square Off was very popular in the early 2000’s, and the students and faculty at UTC really wanted to bring it back as a Chattanooga tradition for their student week,” said Julie Stark, Field Marketing Manager of Krystal. “We are always looking for ways to be engaged and involved with Krystal Lovers throughout the region, and we are thrilled to take part in an important tradition for our brand’s hometown.”
The Square Off for Square Meals Competition took place on Wednesday, February 26 at 12:00 p.m. in Heritage Plaza on UTC’s campus. Miranda Wiuff of Gamma Phi Beta took home the sorority record with a time of 4:20, while Doug McGinness of Sigma Chi took home the fraternity record with a time of 1:58. Mark Watson represented the General Students with a time of 2:36.