Krystal Sells 1.46 Million Burgers During Anniversary Celebration

Atlanta, GA- - - Krystal’s anniversary party may be over, but the stats are showing a remarkable success for one the South’s best loved brands.  On Oct. 24, over a four hour period, Krystal Lovers from Chattanooga to Jacksonville and all points in between formed lines to take advantage of purchasing Krystals for just a quarter and Cheese Krystals for thirty cents. The results showed an astounding 27% increase in sales over last year’s event.  But more than that, it showed the intense loyalty of the brand’s fan base.

Within three hours of announcing the event, Krystal’s Facebook page had 1,004 shares and 23 retweets on Twitter.  Throughout the 7-10 pm celebration, Krystal had more than 20,000 engagements on social media. 

 

Krystal Vice President and Chief Marketing Officer Tom Peterson said, “We loved sharing the southern goodness of the Krystal brand with so many of our long-time supporters.  They’ve been with us for the past 81 years, and thanks to their loyalty, we’re well positioned for the future.”

 

Krystal President and CEO Doug Pendergast gave praise to Krystal teams across the Southeast for making the celebration such a huge success.  “Our team put weeks of planning into this year’s event.  Their excitement about our company was contagious and it was fun to hear Krystal Lovers using our new tag, ‘Let’s Krystal’ throughout the evening.  This type of excitement is exactly what our brand is about and we were pleased to share Krystal’s southern goodness with so many.”

KRYSTAL’S 81st ANNIVERSARY CELEBRATION:

BY THE NUMBERS:

                                

Item                                                               2013                                       2012

 

Number of Krystals Sold:                            1.46 Million                            1.2 Million last year

 

Average Number of Krystals Sold Per Store: 4,256

 

Pounds of Beef Used:                                 82,125                                   67,500

 

Pounds of Onions Used:                             3,650                                      2,750

 

Gallons of Mustard Used:                            570                                         425

 

Pounds of Pickles Used:                              9,733                                      8,800

 

Pounds of Bread Used:                               98,854                                   68,750

 

Number of Balloons Inflated:                       17,150                                   8,750

 

Number of new Facebook Fans: 600

 

Number of Social Media Engagements: 20,000+

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